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White Paper

Building Bridges with Newcomers: Tactics for Communicators to Reach Winnipeg’s Growing Immigrant Communities

Christopher SigurdsonApr 09, 2020
An image of the Canadian Museum for Human Rights with the heading "Building Bridges with Newcomers."

Between 2008 and 2017, 117,530 immigrants settled in Winnipeg.

Newcomers are now Winnipeg’s fastest-growing population segment, with the city set to grow
by another 200,000 people in the next 20 years. Organizations have the opportunity to reach new customers and train talented employees by finding creative ways to introduce themselves to newcomers and meet the needs of new Canadians.

This white paper contains a brief overview of the
opportunities communicators have to address the pain points of newcomers and a list of recommendations in three categories of tactics: external communications, internal communications, and community relations and sponsorship.

Download the full white paper below:

Building-Bridges-with-Newcomers-by-Christopher-Sigurdson-2Download


Christopher Sigurdson

Chris is an emerging public relations professional with an objective: make Winnipeg better, happier, and more inclusive. He cares about urban design and third places, functional transit, equitable development, and arts & culture events which shake people out of their daily lives.

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